News & Trends: How to Adapt to the Shifting Market
BISG’s Making Information Pay examines how publishers are responding to changes facing the industry.
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- Eliminating printed catalogs;
- De-emphasizing sales conferences;
- Reps’ focus beyond bookstores;
- More focused lists (moving toward verticalization);
- Reduced travel, reduced presence at trade shows;
- Broader participation in social networking;
- Cutting traditional print advertising.
In order to adapt, Shatzkin said publishers need to:
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- Companies:
- Amazon.com
- The Book Industry Study Group
- Places:
- New York City
E
Noelle Skodzinski
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