News & Trends: How to Adapt to the Shifting Market
BISG’s Making Information Pay examines how publishers are responding to changes facing the industry.
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Gallagher shared a number of statistics, including:
The average age of today’s book reader is 44, but 50 is the average age of the most frequent book buyer.
- 58 percent of readers are women; 42 percent are men.
- Women purchase 65 percent of books.
- 50 percent of Americans ages 13 and older bought a book last year.
- 41 percent of all books purchased are by buyers earning less than $35,000/year.
- $10.08 is the average price paid for a book last year.
- 31 percent of in-store or online purchases are impulse buys.
Gallagher noted that “seniors are leading the way in the digital market.” They are the first group of consumers moving beyond the personal computer for digital content, he said—they are the largest users (by age group) of the Amazon Kindle.
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- Companies:
- Amazon.com
- The Book Industry Study Group
- Places:
- New York City
E
Noelle Skodzinski
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