News & Trends: How to Adapt to the Shifting Market
BISG’s Making Information Pay examines how publishers are responding to changes facing the industry.
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Facing Threats Head On
Mike Shatzkin, founder and CEO of consultancy The Idea Logical Co., worked with BISG to survey 250 publishers and conduct 15 interviews in preparation for Making Information Pay. He presented highlights from the findings, focusing on threats facing the industry and what publishers are doing about them.
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- Companies:
- Amazon.com
- The Book Industry Study Group
- Places:
- New York City
E
Noelle Skodzinski
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