News & Trends: How to Adapt to the Shifting Market
BISG’s Making Information Pay examines how publishers are responding to changes facing the industry.
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- New product development;
- Technology (we are at the “digital tipping point,” she said, and companies need technology to help them manage this transition);
- Staffing, primarily in editorial and IT;
- Process and infrastructure redesign (aiming to “change the things we do that are holding us back,” she said);
- Global expansion.
Most publishing executives surveyed by Outsell expect the industry will return to growth by Q2 2010.
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- Companies:
- Amazon.com
- The Book Industry Study Group
- Places:
- New York City
E
Noelle Skodzinski
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