BEA Show Notes: Publishers Share Tips For Boosting Direct-to-Consumer Sales
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Overall, Koecher said, changes are driven by a cultural shift within the company toward staying "nimble and open-minded." This required, first, understanding all aspects of warehousing and distribution to decide how best to alter methods for direct-to-consumer selling. Emphasis was also put on watching how larger publishers have handled marketplace shifts. "I think for [smaller] publishers it's important to act but not react," she said. "Watch and learn."
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- Companies:
- Amazon.com
- BookMobile
- People:
- John Oakes
- Molly Koecher
James Sturdivant
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