BEA Show Notes: Publishers Share Tips For Boosting Direct-to-Consumer Sales
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OR drives people to its website with giveaway cards handed out at author events, feature stories on the Web (now more important than reviews) and "clever ads" on relevant sites. "The money we save … in inventory and not participating in returns, we have to put into marketing, because if we don't push our books, we know there are no sales reps who are going to do it for us," Oakes said.
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- Companies:
- Amazon.com
- BookMobile
- People:
- John Oakes
- Molly Koecher
James Sturdivant
Author's page
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