BEA Show Notes: Publishers Share Tips For Boosting Direct-to-Consumer Sales
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Since the new Cartechbooks.com went live in November, the company has seen a 4 to 5 percent monthly increase in book sales from the site, Koecher said—this despite initially losing traffic due to the website changeover.
The other main focus for the publisher going forward is social media. A small staff has been hired and is being trained by consultants to build out social media marketing initiatives.
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- Companies:
- Amazon.com
- BookMobile
- People:
- John Oakes
- Molly Koecher
James Sturdivant
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