BEA Show Notes: Publishers Share Tips For Boosting Direct-to-Consumer Sales
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With a long-term goal of focusing on direct-to-consumer sales and lessening dependence on wholesalers and resellers, the publisher is revamping websites to offer new functionality and richer, more varied content to enthusiast audiences. The Cartechbooks.com site now includes news, blogs, tech tips and reader login to allow users to upload pictures of their cars.
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- Companies:
- Amazon.com
- BookMobile
- People:
- John Oakes
- Molly Koecher
James Sturdivant
Author's page
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