BEA Show Notes: Publishers Share Tips For Boosting Direct-to-Consumer Sales
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Molly Koecher, vice president and general manager of Minnesota-based CarTech Inc. (for auto enthusiasts), Specialty Press (aviation) and Sunrise River Press (healthcare), brought retail and distribution for her three verticals in-house in 2010, working with a third-party fulfillment service. The verticals have gone from being marketed primarily through specialty bookstores, magazines, events and trade shows to an emphasis on SEO and website sales.
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- Companies:
- Amazon.com
- BookMobile
- People:
- John Oakes
- Molly Koecher
James Sturdivant
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