BEA Show Notes: Publishers Share Tips For Boosting Direct-to-Consumer Sales
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Encouraging author-reader connections are key to this strategy, which makes Oakes wonder whether some great talents would have a tough time in today's book publishing environment.
"When we look at the books that have done best, they are almost invariably associated with authors who either bring their own extended audiences or are really adept at developing them," he said. "That makes me think of somebody like a Samuel Beckett or real edgy artist who is not comfortable reaching out to people or interviewing or blogging incessantly. People ask me, 'Would somebody like that have difficulty today?' My answer is, absolutely."
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- Companies:
- Amazon.com
- BookMobile
- People:
- John Oakes
- Molly Koecher
James Sturdivant
Author's page
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