BEA Show Notes: Publishers Share Tips For Boosting Direct-to-Consumer Sales
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With the loss of brick-and-mortar retail and closing, in the past three years, of nearly 40 of 50 relevant niche magazines in which the company marketed books, CarTech found itself putting "all [its] eggs in one basket" as much of its business went to Amazon, Koecher said.
"We know our customers are out there. We just need to find another way to get to them besides Amazon," she said.
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- Companies:
- Amazon.com
- BookMobile
- People:
- John Oakes
- Molly Koecher
James Sturdivant
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