Brand Awareness: Penguin Classics
One of the most exciting approaches we take is working closely with our art department in terms of book design. Penguin Drop Caps is a new hardcover series in a design collaboration with our art director Paul Buckley and letterer Jessica Hische, whom we commissioned to create illustrated drop caps for each of our covers, pairing the love of typography and design with the love for books. A lot of bells and whistles with this one, foil-stamping on paper over board, a decorative stain on all three paper edges, illustrated spines, just a gorgeous treatment, a complete package with the idea in mind that a treasured book of literature is gift-worthy and should look like one. This is a brand new series for us but already we’ve received wonderful feedback from book lovers.