Brand Awareness: Penguin Classics
Lynn Rosen spoke with Elda Rotor, associate publisher and editorial director of Penguin Classics, to find out what makes the brand tick.
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Lynn Rosen
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We are launching as an extension of the series a curated selection of lifestyle goods, starting with Civic Classics T-shirts, inspired by our Penguin Civic Classics series edited by Richard Beeman and featuring the striking cover art by Gregg Kulick. We will follow up later in the year with shirts, tote bags, etc., featuring the designs from our award-winning Penguin Classics Deluxe Editions with graphic and comic cover art by notable illustrators.
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Lynn Rosen
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