Brand Awareness: Penguin Classics
Lynn Rosen spoke with Elda Rotor, associate publisher and editorial director of Penguin Classics, to find out what makes the brand tick.
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Lynn Rosen
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Do you think readers care about who publishes a book?
Rotor: I can only speak for Penguin, and the feedback we've received from readers, that Penguin has been a publisher of choice through their lives, because so many important books that mark milestones or epiphanies or memorable scenes of their reading life have been Penguin books. Much of this begins with their reading the classics as students and then continues on.
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Lynn Rosen
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