Brand Awareness: Penguin Classics
Lynn Rosen spoke with Elda Rotor, associate publisher and editorial director of Penguin Classics, to find out what makes the brand tick.
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Lynn Rosen
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How do you plan to move forward as you build and grow Penguin Classics in terms of the brand as a whole?
Rotor: I always think of Penguin Classics as a culture, not just a book series, because it has grown organically in this way primarily because of the life around the books that are read, shared, taught and studied. So there are a number of projects we are working on that keep Penguin Classics moving forward, timeless yet trend-setting.
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Lynn Rosen
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