Brand Awareness: Penguin Classics
Lynn Rosen spoke with Elda Rotor, associate publisher and editorial director of Penguin Classics, to find out what makes the brand tick.
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Lynn Rosen
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On the digital side, we have just launched John Steinbeck’s Of Mice and Men as a deluxe teacher's edition ebook, featuring specially commissioned video clips of students discussing key themes from the work. We plan to build a program of Penguin Classics-hosted events to bring our readers together. And I'm sure there’s more in store.
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Lynn Rosen
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