Digital Catalogs: Tomorrow’s New Trend?
Digital catalogs offer benefits, but as of yet have been slow to catch on.
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Texterity also offers an integrated tracking and reporting program that provides detailed data on who uses the digital catalog and how the user interacts with it, Hawkins adds.
Curriculum Associates, a North Billerica, Mass.-based publisher of supplementary K-8 educational materials, including books, already had an online PDF catalog as well as customized PDF catalogs. But, Texterity’s technology proved faster and simpler, so print-remniscient digital catalogs were added to what Curriculum Associates already offered, says Frank Ferguson, the company’s president.
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David S. Chartock
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