Digital Catalogs: Tomorrow’s New Trend?
“Digital catalogs will allow our customers to click … through to the shopping cart on our Web site. Ordering online from a traditional catalog is more time consuming,” says Salmon. “Our customers are … used to ordering books online. We see digital catalogs making it easier for them ….”
Although there certainly are book publishing companies using digital catalogs, it is unlikely the print version will go the way of the typewriter anytime soon. “[Publishers] invest a lot of time, energy and thought into their print catalogs,” Buser notes. “They … are an important part of their brand marketing. [This also makes them] candidates for digital catalogs because they can leverage their time, energy and resources of the print catalog into an enhanced digital reproduction.”