Digital Catalogs: Tomorrow’s New Trend?
Digital catalogs offer benefits, but as of yet have been slow to catch on.
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To choose a vendor, Neal says a number of business models were evaluated based on the vendor’s ability to do the necessary work in a manageable time. “Cost,” he adds, “was not a deciding factor because Penguin Putnam was looking for a long-term relationship with its digital catalog vendor.”
While Neal would not detail the cost structure Penguin Putnam has with Texterity, he says the implementation was not without some unanticipated costs, “but nothing of extraordinary detriment.”
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David S. Chartock
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