Digital Catalogs: Tomorrow’s New Trend?
Digital catalogs offer benefits, but as of yet have been slow to catch on.
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Sage Publications Inc. of Thousand Oaks, Calif. used this online demo in its product research, says Helen Salmon, Sage’s director of book marketing. Sage Publications chose the company based on the price structure offered, she explains. Sage will spend $20,000 with Dirxion in 2006, Salmon says, and will be charged a per-catalog fee plus a small hosting cost.
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David S. Chartock
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