Digital Catalogs: Tomorrow’s New Trend?
Digital catalogs offer benefits, but as of yet have been slow to catch on.
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Thomas says most digital vendors charge from $8 to $30 per page, but this cost is still cheaper, he contends, than the printing and mailing costs associated with print catalogs.
The cost per page is based on the links required by the publisher, he says. This can range from having no links at all to linking individual product numbers and images. “A basic catalog has a few images per page and simple product identification links,” he explains.
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David S. Chartock
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