Digital Catalogs: Tomorrow’s New Trend?
Digital catalogs offer benefits, but as of yet have been slow to catch on.
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London-based Thames & Hudson needed to maintain its “elegantly designed print catalog online without the usual Web limitations,” says John Hawkins, director of Thames & Hudson Digital.
In addition, Hawkins says, after evaluating vendors and technologies, the company decided to go with Texterity’s Published Web Format because “it loads faster and does not require the customer to download any additional software.” He also suggests that Texterity has a fair and simple pricing structure, which allows his company to use digital catalogs to promote its advance titles more cost-effectively.
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David S. Chartock
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