Digital Catalogs: Tomorrow’s New Trend?
Digital catalogs offer benefits, but as of yet have been slow to catch on.
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“We moved into the digital catalog business about 18 months ago,” says Mark Thomas, sales and marketing vice president for Dirxion Software Inc. “We take the print catalogs book publishers produce and provide an exact look-and-feel duplicate online using the same files they send to a printer. … and make them interactive and searchable, and we then link them to an existing e-commerce site,” Thomas explains.
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David S. Chartock
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