Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
According to an article that appeared in BusinessWeek, one publisher that has reportedly taken bold steps along these lines is Rodale, creator of how-to books and magazines. Their new organization is structured around content collections instead of product lines. Editorial directors are fully responsible for all product delivery—from books to online content—within a specific subject area. With the creation of content groups, Rodale feels that it will be much better positioned to become a major multimedia company.
0 Comments
View Comments
- Companies:
- Really Strategies Inc.
- People:
- Barry Bealer
Related Content
Comments