In addition to project management and process redefinition, publishers must address the organizational impacts the Web imposes. Competing and paying attention to the bottom line demand technologies that manage content across an organization and automate content re-use for multiple products. While the technology to do this is complicated, figuring out how to motivate individuals to support the projects and processes is even more so. Most publishers comprise groups that have historically been rewarded for managing the costs and increasing the revenue for a specific set of products; they do not care whether other groups benefit from their efforts. Developing systems to support new products might temporarily or permanently impact the expense and schedules of existing, efficient processes. Publishers must find ways to reward staff for effective content management and cross-departmental cooperation.
- Companies:
- Really Strategies Inc.
- People:
- Barry Bealer