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Most publishers aren't ready—and may not need—to make such drastic changes. But as publishers have recognized for several years, there is no real choice but to invest in new media, and so change is unavoidable. Regardless of whether a publisher chooses a radical or conservative approach, change should include more disciplined and empowered project management, incremental process redefinition and organizational, and therefore, cultural adjustments. But unfortunately, no software product available will make any of this any easier.
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- Companies:
- Really Strategies Inc.
- People:
- Barry Bealer
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