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While enticing, the latest technology isn't necessarily a good short-term solution. Instead, publishers should keep the big picture in mind and develop an incremental approach that will get them there. In many cases, it's better to stick with manual processes until experimentation results in something one worth spending money to automate. Process redefinition will always take longer, be more complex and less predictable than expected. In fact, process redefinition itself is best considered a process that will never be finished. To that end, processes should be standardized enough to enable efficiency, but they should also be malleable enough to accommodate business models that are still (and will always be) in flux.
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- Companies:
- Really Strategies Inc.
- People:
- Barry Bealer
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