E-Marketing Strategy: E-mail Marketing: An Old Workhorse That Still Pulls Its Weight
Strategies for building your list, creating e-newsletter content
and analyzing results.
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When to Send It
Proper planning of your e-newsletter's schedule is important. Decide how often to send the e-mail and at what time of day. Unfortunately, there is no "golden rule" or "sweet spot." The most effective schedule for sending your e-newsletter will depend on your audience and your content.
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J.S. McDougall
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