E-Marketing Strategy: E-mail Marketing: An Old Workhorse That Still Pulls Its Weight
Strategies for building your list, creating e-newsletter content
and analyzing results.
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2. Your first article in the e-mail will always draw the most clicks, so carefully consider what you put there.
3. Make all textual links laughably obvious.
4. Include prominent links to your social media efforts in every newsletter you send. You want to use the e-mail to promote your other outlets, and vice versa.
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J.S. McDougall
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