E-Marketing Strategy: E-mail Marketing: An Old Workhorse That Still Pulls Its Weight
Your e-newsletter should, instead, be seen as a content-promotion device. You want your newsletter to drive traffic to your website. Remember, your website is your conversion tool. Your e-newsletter will not sell anything on its own.
Business owners and marketing teams already have their hands full producing content for books, their blog and various social media outlets. Adding a weekly, biweekly, or monthly newsletter can seem like the final stressful straw. So, instead of going to the trouble of creating more content, it's easier to use your newsletter as a "Best Of" list. Identify the best content you've produced in the last month from all of these outlets you already use—clip quick excerpts from each piece and plunk them into your newsletter. Add headlines, photos and links to where the reader can find the original content on your site.