E-Marketing Strategy: E-mail Marketing: An Old Workhorse That Still Pulls Its Weight
The best way to build an e-mail list is to sign up with an e-mail newsletter service such as Constant Contact, Bronto, or MailChimp. At Catalyst Webworks, we use, love, and recommend MailChimp—but the other services are stellar as well. Once you've signed up for an account, work your way through your account options to find the newsletter sign-up form code. Copy and paste the embed code into your site, and you'll instantly have an automated subscribe and unsubscribe box that enablees you to collect e-mail addresses.