E-Marketing Strategy: E-mail Marketing: An Old Workhorse That Still Pulls Its Weight
If you're asking folks to grant you access to their in-boxes, you should be perfectly clear in your promotions about what it is you'll be sending them. You must define the value they'll receive by signing up. Promoting your "Latest News Newsletter" is too vague and pretty boring—you'll have a hard time getting people to sign up. Instead, promote content that's more creative and exciting—the "Baking Tips Newsletter from Author Jelly Bean" or the "Deal of the Week E-mail" or the "Insider's Guide to Getting Published." Offer something of value, and people will have an easier time letting you into their day.