E-Marketing Strategy: E-mail Marketing: An Old Workhorse That Still Pulls Its Weight
Strategies for building your list, creating e-newsletter content
and analyzing results.
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Using this approach, the newsletter will take a fraction of the time to put together and will be more effective at driving sales.
Some quick tips for creating effective content:
1. Use attractive images with each article, and make the images "clickable" links to maximize the clickable area within the e-mail.
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J.S. McDougall
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