E-Marketing Strategy: E-mail Marketing: An Old Workhorse That Still Pulls Its Weight
Crafting the E-mail
Each of the newsletter services I mentioned above have great point-and-click tools that will help you create an attractive newsletter. That's the easy part. The more difficult task is finding content to put into a regularly sent newsletter.
Before you begin crafting your e-mail, you should be clear about your goals. E-newsletters of old—like printed newsletters—were used primarily as content delivery devices. They were self-contained. The newsletter was read in full (or not) and discarded.