STM Publishers Embrace E-media’s Phase II
Early e-media pioneers continue to grow revenues as they move on to a ‘second phase’ of serving content to users.
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“STM information is an ideal sector in which publishers who add significant value to comprehensive, timely and trusted information … can thrive,” Hamer adds.
Overall industry numbers indicate that STM publishers are succeeding in capitalizing on the new opportunities afforded by electronic formats. According to Strempel, the combined global STM market grew 4.4 percent to $14.1 billion in 2006 and is expected to grow at that pace in 2007.
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James Sturdivant
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