STM Publishers Embrace E-media’s Phase II
Early e-media pioneers continue to grow revenues as they move on to a ‘second phase’ of serving content to users.
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Then there is the controversial Google Book Search platform, which O’Reilly and Haank believe has real potential to expand the market, especially if Google launches programs for paid access to online books.
“At first we were a bit concerned about putting excerpts of our books on Google Book Search,” Haank says. “We thought people might ‘read and run,’ but quite the contrary happened. Google has proven to be a powerful marketing tool.”
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James Sturdivant
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