STM Publishers Embrace E-media’s Phase II
Early e-media pioneers continue to grow revenues as they move on to a ‘second phase’ of serving content to users.
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“We no longer experiment with open access; we provide it,” Haank says. “Since 2004, our Open Choice option allows authors to choose to publish using the open access model.”
O’Reilly agrees that STM publishers must embrace open access in order to better circulate their content.
“There’s way too much focus on DRM [digital rights management] and protecting content,” he says. “In today’s era of information abundance, finding and promoting content is far more important than protecting it from unauthorized use.”
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James Sturdivant
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