STM Publishers Embrace E-media’s Phase II
Early e-media pioneers continue to grow revenues as they move on to a ‘second phase’ of serving content to users.
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“Eventually print will whittle down to a nice niche business in the areas where print still makes sense, and what you’ll be left with is stiff competition for growth in the electronic realm,” Strempel adds. “So what you have now is a lot of publishing executives who were brought up in a traditional print environment, trying to figure out what business models and strategies will work in an electronic marketplace that hasn’t fully developed yet.”
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James Sturdivant
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