STM Publishers Embrace E-media’s Phase II
Early e-media pioneers continue to grow revenues as they move on to a ‘second phase’ of serving content to users.
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Strempel says e-only subscriptions are approaching 40 percent of all subscriptions, while e-revenues (from any revenue source with an electronic component) account for about 75 percent.
“We expect the rapid growth since 1999 to reach these levels of penetration [and] slow in the coming years, and with it, revenues,” he continues. “Consortia sales will continue to grow, but the pricing models will continue to evolve, more and more based on usage. …”
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James Sturdivant
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