STM Publishers Embrace E-media’s Phase II
Early e-media pioneers continue to grow revenues as they move on to a ‘second phase’ of serving content to users.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Strempel points to Springer as an example of a company that has benefited from Google’s service, noting the company has 29,000 titles displayed through the program, and has seen an increase in sales in both backlist and current titles. He notes, however, that most publishers are not as sanguine.
“Publishers are taking a hard-line stance on copyright because they are afraid of how the laws might evolve in the digital age,” he says. “They also feel Google is using their content to sell advertising, and the publishers get nothing in return.”
0 Comments
View Comments
James Sturdivant
Author's page
Related Content
Comments