STM Publishers Embrace E-media’s Phase II
Early e-media pioneers continue to grow revenues as they move on to a ‘second phase’ of serving content to users.
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The most important of these models and strategies, according to Haank, concern payment for content (should the user or the author/institution pay?) and whether to adopt a business model based on subscription to individual journals or database pricing.
When it comes to new business models, perhaps no STM publisher has gone farther than Hindawi Publishing Corp., a New York- and Cairo-based publisher of more than 80 journals in fields including engineering, life sciences and mathematics. As of last February, Hindawi has adopted a full “open access” business model—that is, free and unrestricted online access to all materials—based on author-side publication charges.
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James Sturdivant
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