Strategically Speaking: How Will E-books Impact Your Bottom Line?
It’s time to sit down and rethink traditional business models. Here are key factors to consider.
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3. Editorial Cost. Editorial cost is the cost of acquiring and developing content—the folks who identify the product, find the authors and edit the manuscripts. The e-book's impact on editorial cost is likely to be significant, with some suggesting that the improved gross margins and lower operating costs resulting from a significant shift from print to e-books will be more funding available for product development—with less risk and lower investment required to bring the product to market.
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David Hetherington
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