Strategically Speaking: How Will E-books Impact Your Bottom Line?
It’s time to sit down and rethink traditional business models. Here are key factors to consider.
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While many publishers are investing in some measure of technological infrastructure to support e-books, many third-party providers are creating and fulfilling e-books. E-books technology is still in its relative infancy, and most publishers are unlikely to commit to replacing their existing infrastructure to support e-publication when there are so many capable third-party providers—many with far lower labor costs then U.S.-based publishers face.
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David Hetherington
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