Strategically Speaking: How Will E-books Impact Your Bottom Line?
It’s time to sit down and rethink traditional business models. Here are key factors to consider.
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In late January, Amazon announced that, since the beginning of 2010, for every 100 paperback books it has sold, 115 Kindle books were sold. During this same period, Amazon sold three times as many Kindle books as hardcover books, sales that are across Amazon's entire U.S. book business.
While greeted with less media attention than Amazon's news, Barnes & Noble reported that 2010 holiday season results significantly exceeded both online and in-store sales forecasts, led by strong consumer demand for B&N's e-reading products, including both hardware and e-books. The company reported selling "virtually its entire inventory of NOOKcolor and E Ink" devices during the holiday season.
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David Hetherington
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