Strategically Speaking: How Will E-books Impact Your Bottom Line?
It’s time to sit down and rethink traditional business models. Here are key factors to consider.
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That said, the real opportunity of e-books is the reshaping of the financial characteristics of the industry as we now know it. But this is a transformation that will neither be quick nor painless, and much can be gained by understanding and planning for the potentially significant personal and organizational change that will follow. BB
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David Hetherington
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