Strategically Speaking: How Will E-books Impact Your Bottom Line?
It’s time to sit down and rethink traditional business models. Here are key factors to consider.
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2. Returns. Returns, as we have come to know them, will come to an end—with the exception of customer returns because of bad e-book files. E-books mean there is no inventory for the intermediaries between the publisher and the consumer to return. Not a bad thing, because all of the costs currently incurred on both sides of the returns process—picking, packing, shipping, restocking, reconciling and the associated toll in damaged goods—go away.
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David Hetherington
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