Strategically Speaking: How Will E-books Impact Your Bottom Line?
It’s time to sit down and rethink traditional business models. Here are key factors to consider.
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Different technology skills may become more important, including product enrichment of e-books, but for the most part, information technology will undergo changes that may prove to be as significant as those faced by production and distribution.
5. Sales and Marketing Cost. The impact on publishers' sales and marketing organizations may be as sweeping as the changes faced by other functional specialists. The sales rep's role will change dramatically, and the expertise required from the marketing organization will place continued and expanded emphasis on e-marketing for securing shelf space and driving sell-through to consumers.
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David Hetherington
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