Digital Directions: At Your Service
Could subscription offerings benefit your business—and your customers?
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Can publishers create their own subscription services and not get rolled up into an aggregator's offering? In some cases they can, if certain criteria are met. When a publisher has both a leading position in a subject domain and a critical mass of content in that domain, then the creation of a subscription-based model should be explored. The University of Chicago Press successfully launched a subscription offering based upon one title. Since that title was the "Chicago Manual of Style," the criteria were met.
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- Companies:
- Amazon.com
- Apple
Andrew Brenneman
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