Digital Directions: At Your Service
Could subscription offerings benefit your business—and your customers?
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For consumers, subscription access represents an offering in which the whole is greater than the sum of its parts.
Clearly, not all market segments may be appropriate for subscription delivery. Professional information—e.g., law, scientific, technical and medical (STM) or finance—is clearly a good fit, as are educational offerings that support online learning. In both cases, great value is provided through access to a wide array of information. Opportunities also may be found in family health, automotive and culinary content, to name just a few.
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- Companies:
- Amazon.com
- Apple
Andrew Brenneman
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