Digital Directions: At Your Service
Could subscription offerings benefit your business—and your customers?
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
The second difference is that a service subscriber purchases access to an array of content for a specified duration, while the e-book purchaser is purchasing a single product, after which s/he has perpetual access (within the terms of use).
Subscription services can generate significant value for both publishers and consumers. If appropriately executed, publishers can create new annuity revenue streams from subscriptions. One of the attractive aspects of subscription revenue is often its stability (and predictability) when compared to a typical product-revenue pattern.
0 Comments
View Comments
- Companies:
- Amazon.com
- Apple
Andrew Brenneman
Author's page
Related Content
Comments